Category Archives: Mac

First Contact – Documents in the iCloud and iA Writer

Posted on 30 November, 2011 by admin

When Steve Jobs announced iCloud in June, the thing that struck me more than anything else is that at last Apple was providing a methodology to allow easy “intra-personal collaboration” – that is an easy method of syncing documents you … Continue reading →

Posted in iPhone, Mac, Technology | Tagged , , | 3 Comments

MacBook Air: The Next iOS4 Device?

Posted on 12 July, 2010 by Des Paroz

Since the renaming of the iPhoneOS as the iOS, its become clear that this operating system holds a far bigger place in Apple’s futures product lines than simply phone devices. Already it features in the iPhone (4 versions), iPod touch … Continue reading →

Posted in Gadgets, iPhone, Mac, Technology | Leave a comment

A Song and Dance Experience Is Not A Great Product Experience

Posted on 23 November, 2009 by Des Paroz

I was amused to see this Youtube clip (tweeted by @RichardGiles) showing the “spontaneous” breakout into song by staff members at the new Microsoft Store in Mission Viejo, California. Watching this video I see several branding and marketing lessons. Firstly, … Continue reading →

Posted in Cluetrain, Customer Experience, Experiential Marketing, Mac, Marketing, PC, Technology | Leave a comment