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Category Archives: Technology
First Contact – Documents in the iCloud and iA Writer
When Steve Jobs announced iCloud in June, the thing that struck me more than anything else is that at last Apple was providing a methodology to allow easy “intra-personal collaboration” – that is an easy method of syncing documents you … Continue reading
iPhone 4S, Siri and The Future
I am now clearly an Apple fan, having shelled out money to pre-order an iPhone 4S as soon as the orders opened up on the Apple Online Store. In the past, I pre-ordered both the iPad and iPad 2 prior … Continue reading
Social Media Revolution 3
Its strange that in 2011 there are still businesses operating with the belief that Social Media (Facebook, Twitter, YouTube, LinkedIn, Google+ and more) are fads, and that social media doesn’t have a direct business role to play. Over the past … Continue reading
Posted in Marketing, Social Media, Technology
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New iPad 2
A couple of weeks ago I bit the bullet and decided to order a new iPad 2. Advertised as shipping in 1-2 weeks on the Apple website, it arrived in 10 days, shipped from China. I got the 64GB 3G … Continue reading
Posted in Technology
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MacBook Air: The Next iOS4 Device?
Since the renaming of the iPhoneOS as the iOS, its become clear that this operating system holds a far bigger place in Apple’s futures product lines than simply phone devices. Already it features in the iPhone (4 versions), iPod touch … Continue reading
Posted in Gadgets, iPhone, Mac, Technology
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A Song and Dance Experience Is Not A Great Product Experience
I was amused to see this Youtube clip (tweeted by @RichardGiles) showing the “spontaneous” breakout into song by staff members at the new Microsoft Store in Mission Viejo, California. Watching this video I see several branding and marketing lessons. Firstly, … Continue reading
Posted in Cluetrain, Customer Experience, Experiential Marketing, Mac, Marketing, PC, Technology
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Mobile Productivity Zen: One Device or Two?
Posted in Gadgets, Productivity, Technology
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