THE book on experiential marketing. The authors paint the relationship between commodity, product, service and experience, and point the way to the true goal being the transformation of the customer.

Seth Godin is the quintessential marketer of the 21st century. This book tells the story of story telling to market products, services and experiences that matches the story the customer tells themself about themself!

Excellent book that describes the phenomenom of long tail economics, and the marketing implications, brought about by the advent of the internet, e-commerce and infinite choice!

One of the earliest books to talk about the customer experience. Great book.